New job Director Segment Marketing Telecommunications – Interim Management 135.000-160.000 USD/year,Southern Africa safe location Please send CVs at lc@xtima.com

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Group: JOBS 2.0: Job Search Career Networking Staffing. Post Resume -Get Paid by Employers at Resumark .com Subject: Director Segment Marketing Telecommunications – Interim Management 135.000-160.000 USD/year,Southern Africa safe location Please send CVs at lc@xtima.com Cristian Farcas posted a job: Director Segment Marketing Telecommunications – Interim Management 135.000-160.000 USD/year,Southern Africa safe location Please send CVs at lc@xtima.com "Goal: - Develop and implement a “full 360° segment marketing plan for the telco operator to maximimize brand awareness - Develop the appropriate value proposition to the target audience (product, pricing, related services, customer retention & acquisition initiatives) based upon deep customer insights - Maximize sales and market share by positioning telco product solutions in the most effective way to the target audiences and related channel - Develop and own the segment marketing calendar and drive execution across the various marketing channels & media mix Responsabilies: - Develop intimate knowledge about the focus segments/vertical markets, including market definition, market drivers, segmentation and sizing, distinct buying criteria and trends, customer profiles, market needs and preferred channel - Conduct segment research, competitive analysis and customer focus groups to determine segment trends and product marketing opportunities - Use his knowledge to help local sales organizations and channel partners improve their selling effectiveness into chosen focus markets through developing sales tools, incl. but not limited to market strategy presentations, market segment training tools, application selling handbooks, scaleable success stories and testimonials, etc - In cooperation with sales management, develop the market development plans (evaluate new routes to market, sales strategy input); be accountable for successful implementation of these plans - Coordinate segment marketing execution across other functional marketing areas such as Regional Product Marketing, Public Relations & Marketing Communications, online marketing, etc - Requirements: - Minimum 5+ years of experience in telecommunications product management, product marketing, strategic marketing, market management, brand management or related area - Expertise in customer segmentation, targeting and database marketing methods - Master in Marketing, Business, or Engineering ,MBA desired - Excellent knowledge of English is required Rate&Term - Southern Africa Telco Operator,safe location - 12 months assignment with possibility to extend the contract - 135.000 – 160.000 USD/year plus benefits"

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