Wednesday, December 12, 2012

New job

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  • Group: JOBS 2.0: Job Search Career Networking Staffing. Post Resume -Get Paid by Employers at Resumark .com
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Shawn Feinstein posted a job:

"Channel MArketing Manager in Milwaukee, WI Reporting to the Director of Consumer Brand Strategy, the Channel Manager is responsible for driving sales and profitability in the Consumer Channels.  The Channel Manager will lead the development of marketing plans and programs for the Residential and Commercial product lines within assigned channel(s) that will help the company achieve its goals and objectives.  Channel Analysis, Planning, Execution and Strategy Demonstrates knowledge of corporate, brand and customer strategies Demonstrates knowledge of consumer and competitive marketplace and works with sales and product management to maintain this knowledge. Provides an analysis of primary and secondary data across marketplace, channel and region for business management. Gathers channel, customer, category and product information, (i.e.: sales reports, industry data, etc.) to get a pulse for the business within the channel and assigned accounts. Synthesizes data into facts and trends that provide the basis for actionable marketing plans. Coordinates marketing programs across channels and brands within areas of responsibility to drive efficiency. Works with sales team to support line reviews.  Coordinates line review activities including category and product presentations, development of marketing and merchandising plans, sales analysis and new product planning, collaborating with sales, brand and product management. Executes channel plans within area of responsibility, overseeing the creation of promotional programming, such as in-store merchandising signage or displays, retailer feature ads, catalog layouts, events (trade shows), and channel-specific marketing support materials. Ensures consistency with brand guidelines and point of sale.  MUST HAVE EXPERIENCE IN THE FOLLOWING: Project Management Market Research Product Commercialization - new category and new product introductions Ensure an effective product launch within assigned channel - Coordinate new product launches including launch kits, promotional materials, samples, literature, product knowledge, etc… to ensure successful commercialization. Develops merchandising plans including in store and on-line to ensure that the brand, category and product value propositions are properly conveyed to all members within the channel value chain. The channel manager will work with creative services to identify, select and work with external vendors in the development of marketing materials, including but not limited to merchandising, literature, case studies, product announcements to support the growth and success of the residential and commercial product lines  Qualifications: Four year degree from a college or university in Marketing, Business or Information Systems and Project Management/Business Management experience is required Minimum of 3-5 years Channel Management / Project Management experience including identifying project scope, drafting project plans, coordinating and leading project meetings, and identifying and tracking issu... http://bull.hn/l/X2EB/1"

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