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Subject: Email Marketing Manager / Mountain View, CA

Steve Balter posted a job: Email Marketing Manager / Mountain View, CA

"Twinspires is a growing, profitable company using the most advanced technologies including real-time live video streaming, secure financial transactions and cloud based technology. Key Tasks and Responsibilities: The individual will manage the strategy and day-to-day operation of an active email channel. As the primary method we use to communicate with our user base, the optimization and effectiveness of our email channel is critical. Email campaign strategy development. Email campaign scheduling and execution. A/B testing and optimization of all email efforts. Manage internal and external designers to develop, test and optimize compelling campaign creatives that drive user engagement. Other direct marketing skills desired including experience with direct mail. Oversee all email marketing contact rules and subscription preferences. Job Requirements / Qualifications BA, BS Required. 4+ years in relevant direct marketing experience with emphasis on email desired. Extremely analytical, possesses a results and metrics-driven mindset, and believes in habitual testing (A/B and Multivariate) Experience with online consumer service business a plus. steve.balter@twinspires.com or call 408 747-0562 for a confidential conversation about this position. Local candidates only. No headhunters please."

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