New job - Urgent Opening for Search Engine Marketing / Pay Per Click Specialist

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Group: JOBS 2.0: Job Search Career Networking Staffing. Post Resume -Get Paid by Employers at Resumark .com Subject: - Urgent Opening for Search Engine Marketing / Pay Per Click Specialist Sanika R posted a job: - Urgent Opening for Search Engine Marketing / Pay Per Click Specialist "Hi, About Us Global Technologies premier human resource placement agency and has established itself as a reputed multi-faceted team of highly qualified and experienced consultants, from diverse professional fields and expertise, who understand the rapid changes taking place in the global business environment. Based in India – third largest pool of skilled manpower in the world, we are well positioned to service the varied staffing needs of diverse business segments. One of our client looking for the below mentioned position. Position: Search Engine Marketing / Pay Per Click Specialist Total experience: 4+ yrs Job Description & Duties: SUMMARY Full time paid Search Engine Marketing / Pay Per Click Specialist who will work to create and manage PPC campaigns particularly on Google AdWords to drive more targeted traffic and generate leads for auto dealer websites. This person needs to be organized, understand business needs and possess effective communication skills to develop and maintain close relationships with business, marketing & clients. This person will be responsible for implementing methods to improve client’s websites in pay per click marketing. This includes keyword research, analyzing clients’ websites, creating campaigns on AdWords, Yahoo, MSN etc and should develop and optimize every aspect of clients pay-per-click campaigns. This includes managing keyword research and bids, formulating and managing the PPC budgets of clients, analyzing results, and reporting results on regular basis. RESPONSIBILITIES/ OBJECTIVES Conduct keyword research and selection for profitable keywords for pay-per-click campaigns and SEO projects. Analyze Landing Pages and recommend changes required for SEM campaigns to get higher quality score. Analyze ROI from paid search marketing and improve campaigns performance. Monitor campaign results on an on-going basis and manage projects to ensure continued targeted visitors and leads. Write effective ad heading, and ad content that generates higher click through (CTR) & conversions. Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates. Proactively make strategic PPC campaign recommendations. Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns. Provide support for SEO initiatives including reporting, analysis and optimization recommendations. Mandatory / Primary Skills: Minimum 3 years of search engine marketing / pay-per click experience. Must have knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter. Ability to perform research, analyzes websites, document changes, and makes decisions regarding PPC optimization approach. Ability to compile and analyze search data and metrics and make decisions regarding campaign direction. Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities for better ROI. Excellent Microsoft Office skills. Strong oral and written communication skills. Excellent analytical skills and marketing skills in writing effective ads. Ability to work independently and within a team environment. Strong independent decision-making, campaign organizational, planning and problem-solving skills. Marketing or Sales experience is preferred. Academic / Other Qualifications required: Graduation Bachelors Degree with preferred majors in Marketing, Advertising, Communications, English, Journalism. Knowledge of HTML & SEO would be more preferred. Job Location: Bangalore If this interests you kindly forward, your latest updated profile as reply to this mail & we will call you at your convenient time for provide more details. We would really appreciate if you refer any of your friends and colleagues....! Please Contact: Nagesh M.Y Global Technologies Cell:+91-99800 21291 nagesh@global-tech.co.in www.global-tech.co.in"

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