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Rachel Waugaman-PRC, CIR, CSSR posted a job: Currently looking for a Lead Digital Content Strategist in the Pittsburgh, PA area! "The Lead Content Strategist will be an advocate for usability of websites from the content perspective, including site architecture, labeling, editorial voice, brand and user-centered content strategy. Working closely with user experience designers, the Senior Content Strategist will develop requirements in collaboration with business stakeholders, devise effective content and architecture solutions, and work with digital writers to implement them. The successful candidate will have the ability to add value to stakeholder requirements with user-centered strategies that drive online business success. The candidate will be able to apply business sense and marketing savvy to construct digital experiences to satisfy these needs. The Lead Content Strategist must have demonstrated expertise in web information architecture, with a strong working understanding the principles of best-practice web IA for usability and findability. This person must also be a strong web writer and editor who can lead digital writers to construct compelling UI copy to help users understand and complete tasks; convey complex health insurance product and service information in a way that is easy to understand and act upon. To be successful in this role, the candidate must be a team player, possess the ability to work independently, and have a passion for learning our business and products. Key Responsibilities: * Work closely with eBusiness Portal teams, Marketing, and business partners to translate requirements into effective content strategies and information architectures that deliver exceptional digital experiences. * Contribute to the identification of unmet site-wide needs by suggesting navigation and content improvements, contributing to strategic solutions. * Gather project requirements and explore strategic content design and solutions that clearly fit business goals and user goals. * Effectively and convincingly prepare and present content strategy recommendations to product owners, business unit clients, and executives. * Lead the exploration and creation of navigation solutions and successful content. * Work closely with the business analysts, developers, subject matter experts to support project implementation. * Serve in a supporting role in the planning and development of digital capabilities Candidate must possess: * Strong command of best-practice web content standards * Expertise in information architecture * Ability to act as an advocate for the customer * A strong understanding of user-centered design principles * Ability to operate effectively and collaboratively on a cross-functional team that includes User Experience Designers, Visual Designers, Content Strategists, Digital Writers and Usability Researchers/Testers * The creativity and ingenuity needed to create content strategies that balance user needs with business requirements Requirements: * Bachelor's degree in communications, design or similar * 7+ years related, progressive experience delivering customer-facing digital experiences with a focus on content strategy * 3+ years' experience leading multiple, large-scale, cross-functional efforts in a content strategy role * Excellent interpersonal, presentation, communication and listening skills, for all levels of corporation. * Experience working in web, mobile, app, social * Working knowledge of Photoshop, Visio, Axure, Acrobat and InDesign * Working knowledge of user-centered design documentation systems such as wireframes, prototypes, design specifications Preferred: * Master's degree * Digital agency experience * Healthcare experience Please email resumes to rachel.waugaman@rightthinginc.com" | |||||
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Friday, August 10, 2012
New job Currently looking for a Lead Digital Content Strategist in the Pittsburgh, PA area!
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