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Anna Mathieu posted a job: Now recruiting for a Product Marketing Manager. Company’s technology & solutions create actionable insight from unstructured & structured data across enterprise & social content, ... "Are you a good fit for this job? Product Marketing Manager – Enterprise Search Engine #19967 in Milpitas, CA #19967 Product Marketing Manager – Enterprise Search Engine Location: San Francisco Bay Area, CA (or virtual) Company: Our client is a fast growing player within one of the hottest spaces in the business applications industry. The company’s technology and solutions create actionable insight from unstructured and structured data across enterprise and social content, cloud-based and on-premise. They sell to customer service, engineering and sales &marketing organizations to deliver the front-line intelligence needed to improve business performance. Philosophy: The company believes that it must earn the right to sell. The sales and marketing teams help evangelize and sell the company’s breakthrough technology, by building trusted relationships and providing relevant knowledge to help solve the customer’s business challenges. The sales and marketing teams help build strong messaging from relevant metrics, assures a strong industry presence through many different channels, establishes trusted relationships with prospects and develops strong partnerships with our customers. The sales and marketing teams display significantly above average knowledge and passion about the technology and its business impacts. The team uses the most creative ways to market our solutions. Highlights: - Highly disciplined marketing & consultative sales processes - Business savvy team with strategic and technical skills - Passionate for continuous learning - Highly relevant to business executives Job Opportunity: Our client is currently looking for a highly creative Product Marketing Manager with broad knowledge of CRM, with Salesforce experience a strong plus, and enterprise search technology, who will lead the go-to-market strategy and execution of company applications, and participate in the end-to-end prospect and customer experience with our new, cloud-based, viral model application. Ability to quickly and effectively generate content of all forms is a key requirement. Responsibilities: - Develop messaging and content that focus on business impact and use cases - Work with Executive team, Product Management, Sales and Marketing to define product positioning and messaging through use cases that will drive trials - Work with designers to translate message into visual communication - Work with Product Management to create use-case specific demo videos - Interact with customers via online community and user group programs - Develop and execute product launch plans and budgets; participate in go-to-market strategy - Develop personas and market research - Participate in the definition of demo requirements and scenarios - Gather and disseminate use cases. - Execute solution messaging and positioning content and design management via videos, collateral, ebooks, social media, white papers, webinars, slide presentations, etc. - Collaborate with demand generation and corporate marketing to ensure integrated marketing programs - Educate the sales and ... http://bull.hn/l/10UYJ/6" | |||||
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Wednesday, February 20, 2013
New job Now recruiting for a Product Marketing Manager. Company’s technology & solutions create actionable insight from unstructured & structured data across enterprise & social content, ...
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