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Subject: Manager in Strategy and Analysis, Largest Digital Agency (Nationwide, US)

Katerina Belova posted a job: Manager in Strategy and Analysis, Largest Digital Agency (Nationwide, US)

"Please do not contact me about this job. View company name and apply directly at: http://bit.ly/ojFyNE Job Description: Strategy & Analysis Group The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we: - Discover new paths for growth by uncovering and developing new segments, products, and channels - Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment - Lay the Strategy foundation for companies just starting to develop relationship marketing capabilities - Collaborate with creative, media, marketing and technology to build a robust marketing strategy for the client Responsibilities The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. As a Manager, you will work under the direction of a senior leadership team to: - Synthesize the big picture and incorporate the details that drive the strategy - Provide the thought leadership to develop integrated marketing analytical solutions across customers and channels to improve client decision-making - Provide data interpretation, design models and track results across multiple marketing channels using various data sources. - Manage various external vendors: online - content management, data analysis, research tools, 3rd party ad server; offline - response, letter shop, telemarketing vendors. - Maintain functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements. Job ID 15046 - Give direction to Analysts and Senior Analysts on all aspects of client deliverables. Qualifications - We seek highly motivated individuals with outstanding academic credentials and a strong record of professional achievement. - This position requires world class consulting skills and deep marketing analytics experience to provide strategic direction and insight driven analysis to our blue chip client roster. - In-depth knowledge of integrated marketing and CRM disciplines (including marketing research, general marketing, advertising, direct marketing, customer care, etc.) a must. - Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI and proficiency in analytical tools such as SAS and SQL are a plus, but not required. Prior experience managing teams and projects is valuable. - MBA required"

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