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"Job: Social Media Marketing Manager – Data Management-Analytics #19745 in Mountain View, CA #19745 Social Media Marketing Manager – Data Management-Analytics Location: Mountain View, CA Company: Our client provides the most comprehensive, accurate view into an organization’s IT infrastructure in order to drive critical IT processes and projects around data centers, desktops and enterprise architecture. The company’s solutions transform raw data into business-relevant information required to accelerate corporate initiatives. The company also compiles the largest catalog of IT product information on more than 90,000 enterprise IT products with more than14 million market data points, helps more than 350 companies dramatically increase their IT visibility. Job Opportunity: This role requires a broad skill set including product positioning, promotion, competitive strategy and partner strategy. Also, the Social Media Marketing Media Manager must be able to assist with coordination and management of events, webinars and trade shows. Ideally, this person would have experience with daily social interactions, blogs, content marketing, social bookmarks, video, social media sites and experience in B2B sales/marketing. This position gives you high visibility with freedom to exceed potential and make a huge impact within the company. Responsibilities: - Maintain and increase posts to social media channels. - Measure the impact of social media on the overall marketing efforts and track social media metrics for various reporting purposes. - Develop social best practices and training for executives and consultants - Research developing best practices for B-B social media lead generation and create plans to executives. - Emphasize social media outreach to communities and develop plans to execute to support lead generation activities. - Leverage marketing automation tools and utilize to track social media impact to sales funnel. - Support and expand on social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across all brands and implement and manage social media programs. - Experiment with new and alternative ways to leverage social media activities. - Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media. Requirements: - Bachelor’s degree in marketing, journalism, communications or similar field - Understanding of organizations with matrix-based reporting structures - Technology background a plus - Social media tools and techniques - Marketing (traditional, new media, guerilla and ‘word of mouth’) - Excellent writing skills and a willingness to use them - Ability to write in approved “helpful” social style - Excellent verbal communication skills - Ability to drive progress and completion of initiatives - Ability to deal with uncertainty - Ability to contribute individually, or participate in cross-functional teams - Doggedness and determination - Creativity - Persuasiveness - Sense of... http://bull.hn/l/VKIM/2" | |||||
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Wednesday, November 14, 2012
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